Do your sales people listen?
Thursday, October 20th, 2011Whenever I shop for anything including clothes, services, or technology, I mentally evaluate the sales person’s presentation and selling skills. I guess I’m always prospecting for talent for our clients.
While buying some jeans last week, I was approached by a very young, energetic sales guy at Nordstrom’s. He was new to the job. How did I know? It was evident that he was trying to MAKE A SALE instead of gaining a new, repeat client.
After I told the NEWBIE I was shopping for jeans, while I was in the dressing room trying them on, he kept bringing me jackets and shirts to try on. I wasn’t there to buy a jacket or shirt and I told him so. I did buy jeans that I thought were just ok and as I was leaving, I noticed other jeans that I would have purchased had he presented them to me. I could have gone back and exchanged them but I was out of time.
Now, that salesperson could have gained a client if he had just listened to me. Instead, I’ll be looking for a different salesperson on my next visit to Nordstrom’s.
Too often salespeople aren’t listening as you tell them how to sell you. It’s why they call it consultative. If they listened and had a solution, or could customize one, they would earn a sale.
Do your sales people listen? If not, call us. We provide listeners who can close.
Seriously, companies don’t normally want salespeople who drive business to their competitors. If your sales team member isn’t making goal, they are also driving business to someone else.
Most hiring managers aren’t happy when they dismiss a salesperson. I was taught that when you cut from the bottom, the rest of the team takes notice and the office atmosphere gains motivation. Normally that comes from fear of being NEXT, or confidence that they’re working for a company that respects their own work ethic and goal achievement.
It doesn’t make any salesperson hitting their goal proud to work for a company that accepts underachievement in the sales ranks.
Achievers don’t enjoy working with underachievers. When I ask someone to leave my company I feel I am partially helping them find their next opportunity. The idea is they find work they enjoy so they will be more productive. If you consider they probably aren’t happy if they are not making goal anyway, the task gets easier.
Also, the remaining team seems to get re-energized when someone leaves the sales team for not making their sales numbers.
Cutting from the bottom is a strategy that assertive sales managers utilize at large, sales-driven companies for improved performance.
Good selling!